As a result of this course learning and experience, you will get equipped with the tools to create marketplace separation. This workshop is for senior leaders and managers who want to improve customer retention, drive differentiation, and promote word of mouth advocacy. Attendees will leave with a deeper appreciation of how to apply the tools and techniques with their customers and their employees. This course will involve working in teams on practical case studies to gain hands-on experience using the frameworks that will be discussed throughout the course.
Benefits of Attending
- Create powerfully differentiated Customer Experiences that your customers will remember and talk about to others
- Get Get equipped with how to uncover weakness and weirdness in your DNA
- Explore how to deliver and design “signature customer experiences”
As a result of this two-day course, you and/or your team will be better equipped to create strategies and tactics that drive differentiation and increase positive word of mouth. You will be better equipped on understanding uniqueness in your brand and specific ways to stand out from the competition.
- Introduction and Overview
- Understanding the Flaunting Matrix
- Embracing Uniqueness