Customer Experience 2025

Course Methodology

This immersive two-day masterclass equips leaders and changemakers with the skills and mindset to thrive in a digital and AI-enabled world. Drawing from the Goldfish Series (Purple, Blue, Pink, and Silver), the course focuses on creating
differentiated experiences, embracing imperfections, and delivering impactful communication. Participants will explore how artificial intelligence is transforming customer service from predictive personalization to voice AI and examine the balance between automation and the human touch.

Benefits of Attending

  • Better equipped to connect with customers using AI, differentiate your brand, and stand out in the market place.
  • Explore how to deliver and design “signature customer experiences”.
  • Use the technology and data you have to “WOW’ customers and offer value that extends above their expectations.

Case Studies

This hands-on program combines keynotes, team exercises, case studies, and interactive discussions. Practical frameworks, including I.D.E.A., R.R.R., and LOUD & CLEAR. These are used to structure learning. Each module concludes with application-based exercises, culminating in a pitch competition.

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Stan Phelps - IBM Futurist, Certified Speaking Professional (CSP), TEDx Speaker and Forbes Contributor
He has spoken at over 250 events. Stan has spoken on every inhabited continent, in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi. Prior to focusing on writing and speaking, Stan held leadership positions at IMG, adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks, NASCAR, Major League Soccer, and the USTA. His writing is syndicated on top sites such a s Customer Think and Business2Community, and he is a contributor to Forbes. Mr. Phelps has written seven books: Purple Goldfish, Purple Goldfish–Service Edition, Green Goldfish, Golden Goldfish, Blue Goldfish, Red Goldfish and Pink Goldfish.
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“Although we have implemented the journey introduced in this course. However, having this training is to ensure that we are on the right track. Extra knowledge gained from here is the case studies and rules of Purple Goldfish.”
“THANK YOU! You were the most interactive and crowd engaging speaker that I have seen come to speak to our chapter; everyone loved your presentation!”
“Stan has the amazing ability to make complex ideas easy to comprehend, digest and apply. His presentation style is compelling, his frameworks are practical and his applied knowledge exercises reinforced key concepts and solidified the learning’s. In addition, he is an absolute pleasure to work with – a true professional!”
“I love all the examples give. It really brings the learning to live.”

Some of the Companies in which Stan Phelps has trained