Marketing Strategy in A Digital World

On these course, you will:

    • Write the perfect Integrated Digital Marketing Plan
    • Develop insightful Integrated Digital Marketing Strategy
    • Discuss at Board Level other strategic options
    • Reduce risk by analysing your market
    • Explore your sustainable competitive advantage
    • Analyse how AI, MA, VR, AR, Internet of Things and Big Data can add value to your business
    • Recognise major trends that will affect your business
    • Avoid the classic strategic mistakes
    • Boost results by applying this workshop’s tools, techniques and golden rules

PR Smith

Founder, PR Smith Marketing Ltd.,
Founder, SOSTAC® Planning Framework
Founder, The Great Sportsmanship Programme (a Not-For-Profit education programme)

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Guide To Your Perfect Digital Marketing Plan
Top 3 marketing models worldwide. It can be learned in 3 minutes while the new guide can be skimmed in 30 minutes and digested in 3 hours.

Paul has trained delegates from

“The workshop on SOSTAC® was the single best workshop or seminar I’ve ever attended.”
Keith Browning, Senior Global Brand Manager, Linkedin

“Paul is leading cutting edge thinking, not just in the world of digital marketing but digital transformation across the C-suite. A captive speaker from whom I’ve learnt much.
Michael Rogers, Facebook Analytics

“Highly acclaimed planning system – even for experienced digital

David Green, former Head of Digital Marketing, KPMG

“Although most businesses are now doing digital marketing, nearly half don’t have a plan – that’s shocking! SOSTAC® gives you an awesomely simple framework to put that right.”
David Chaffey, CEO Smart Insights

“SOSTAC® is a system for going through the steps and building a
marketing plan.”

Professor Philip Kotler

“Learning evaluation scores were some of the highest I’ve seen and the verbatim comments were always glowing.”
Rob Lindsay, Reward Programme Lead, Royal Bank of Scotland

“We use SOSTAC® within our own marketing planning.”
John Leftwich, European Marketing Director, Microsoft

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