Achieving Competitive Differentiation through Customer Experience (CX)

The quickest way to impact your CX is through Digital!

As a result of this two-day course you and/or your team will be better able to:

  • Create powerfully differentiated Customer Experiences that your customers will remember and talk about to others
  • Get equipped with how to uncover weakness and weirdness in your DNA
  • Explore how to deliver and design “signature customer experiences”
  • Understand how to design in order to amplify uniqueness
  • Learn how well do brands understand their millennial customers
  • Use the technology and data you have to ‘WOW’ customers and offer value that extends above their expectations
  • Drive actions with customer journey maps and explore ways to improve customer experiences based on moments of truth identified in customer journey maps
  • Analyse and Implement the ‘best practices’ of world-class customer centric organisations

An event by:

REGISTER NOW AT 03 4141 8228

An Approved Training Provider with Pembangunan Sumber Manusia Berhad

STAN PHELPS

CEO
PURPLEGOLDFISH.COM
Author, Speaker, Trainer & Consultant

“Certified Speaking Professional, Forbes Contributor, TEDx Speaker, and IBM Futurist that inspires brands to stand out in a sea of sameness through customer experience and employee engagement.”

Mr. Phelps has written seven books: Purple Goldfish, Purple Goldfish–Service Edition, Green Goldfish, Golden Goldfish, Blue Goldfish, Red Goldfish and Pink Goldfish.

Achieving Competitive Differentiation through CX

Stan Phelps, an Accomplished TED Speaker, Forbes Contributor and IBM Futurist, Stan Focuses on How to Shift Business Towards a Focus on Retaining Customers and Employees.

Stan Phelps is an author, speaker and experience architect. He believes that today’s organisations must focus on meaningful differentiation to win the hearts of both employees and customers.

He has over 20 years of global marketing experience with IMG, ADIDAS, and PGA Worldwide Exhibitions has helped create larger-than-life brand experiences for KFC, M&M’s, Starbucks, NASCAR, Major League Soccer, and the USTA. His writing is syndicated on top sites such as Customer Think and Business2Community, and he is a contributor to Forbes. Mr. Phelps has written seven books: Purple Goldfish, Purple Goldfish–Service Edition, Green Goldfish, Golden Goldfish, Blue Goldfish, Red Goldfish and Pink Goldfish.

MEET YOUR COURSE FACILITATOR

Here’s What Delegates Have Said About Stan’s Previous Courses

“Although we have implemented the journey introduced in this course. However, having this training is to ensure that we are on the right track. Extra knowledge gained from here is the case studies and rules of Purple Goldfish.”
Manager, Digital Customer Experience
Telekom Malaysia


“A knowledgeable facilitator who has done a lot of research, with
insights that are relevant.”
Corporate Strategist, Corporate Communication
Sabah Electricity Sdn Bhd


“I love all the examples give. It really brings the learning to live.”
Senior Manager, Customer Service
Tenaga Nasional Berhad


“Interesting topic. Stan is a very good speaker. AWESOME.”
Executive, Customer Experience
Projek Lebuhraya Usahasama Berhad


“Great knowledge in Customer Experience and moving forward!”
Journey Assurance, Customer Experience Governance
Celcom Axiata Berhad

“THANK YOU! You were the most interactive and crowd engaging speaker that I have seen come to speak to our chapter; everyone loved your presentation!


“Stan is a difference maker! Who will entertain, teach, motivate and inspire you. Plus give you the tools to make a immediate
impact in your business. If your serious about improving your companies bottom line then having Stan Phelps at your next event is a MUST!


“Stan has the amazing ability to make complex ideas easy to comprehend, digest and apply. His presentation style is compelling, his frameworks are practical and his applied knowledge exercises reinforced key concepts and solidified the learning’s. In addition, he is an absolute pleasure to work with – a true professional!”


“Stan delivered an engaging workshop that captured the attention of the participants and also helped them understand the concept of ‘Customer Journey’ using live examples.


Stan was a star at the CEX in the City event in Amsterdam. He crafted his story perfectly to our audience of customer experience leaders and was an absolute joy to work with. We would love to have Stan and his goldfish back on stage in the future!

Stan has trained delegates from


Who Should Attend

This event is designed for all responsible for leading, improving the customer experience, and creating differentiation in business. These include:

Chief Customer Officers, CIOs, Technology Strategists, IT Managers, Heads of Customer Experience, Heads of Customer Strategy, Heads of Customer Intelligence, Chief Marketing Officers, VPs of Marketing, Marketing Managers, VPs of Sales, Sales Managers, VPs of Customer Service, Customer Service Managers, Contact Center Managers, Business Analysts, VPs of Brand Management, CX Leaders, Head of E-commerce.

Chief Customer Officers, CIOs, Technology Strategists, IT Managers, Heads of Customer Experience, Heads of Customer Strategy, Heads of Customer Intelligence, Chief Marketing Officers, VPs of Marketing, Marketing Managers, VPs of Sales, Sales Managers, VPs of Customer Service, Customer Service Managers, Contact Center Managers, Business Analysts, VPs of Brand Management, CX Leaders, Head of E-commerce.